What's in the pink box?
The best gift for yourself or a friend? Mia Lou comes in an elegant pink box with black ribbons and beautiful little packages inside - a real hairdresser in a box to pamper and enhance your hair - easily at home. Inside you will find: protective cream, shower cap, radiant coloring treatment, delicate color activator? What is this?, nourishing shampoo, nourishing conditioner and gloves.
How did the idea come about?
If you have a stellar career at Nestlé, very little time to go to the hairdresser and still want nice, shiny hair (or your roots need regular recoloring), you could come up with the idea that Maria Luisa Fuchs had: an online Subscription. You get top hair color at home, as good as in a salon, but without the hassle (or shipping costs). The idea worked so well that she changed her job and became a full-time entrepreneur!
Beatrice: Who is your typical customer?
Maria Luisa: I am the best customer! (laughs). I've been coloring my hair since I was 2o. At first it was just to make my hair look better, then because I was getting gray hair. Now I have to color my hair regularly and don't have time to go to the hairdresser. In Switzerland there are 1.2 million women who color their hair. A third find the traditional solution of visiting a hair salon regularly. Another third buy paint from supermarkets or retailers. The third part, like me, is not so happy with supermarket quality and prefers a better product for use at home. Saving time and money shouldn't mean compromising on quality - that's why these women choose Mia Lou.
Beatrice: So the color is as good as in a salon?
Maria Luisa: That's it. All colors are guaranteed ammonia and paraben free and there are 20 color variations. The fragrant argan oil makes your hair silky-soft and supple. Together with the color developer, a fantastic consistency is created, like a honey gel, which can be applied quickly and effortlessly. They are very delicate and give a silky feel and lots of shine. Nothing can go wrong with our palette - it's a mask for hair that also enhances your natural color. If you are not sure which color to choose, you can us via Skype call for a free consultation.
Beatrice: So if a man wants to buy the Mia Lou subscription as a gift, he can call?
Maria Luisa: Yes. Alternatively, the person receiving the color can book a consultation.
Beatrice: Do you have young customers? My daughters secretly took a box from me and used it!
Maria Luisa : Sure. Our target group is women over 30, but more and more young people now want to dye their hair to experiment. If we make a woman or a girl feel just a little more beautiful, we will achieve what we want.
Beatrice: Like my daughters! By the way... now that the interview is over, can you advise me on my next color? I want to go a little darker...Find color
Beatrice Lessi - Askthemonsters - a Swiss Beauty and Fashion Blogger based in Zurich.