Argan oil! Suddenly you hear and read it everywhere, from nutrition to cosmetics to hair care. In the kitchen, argan oil can be used similarly to olive oil or as a paste that can be eaten with bread, couscous or pasta. Argan oil is also a popular cosmetic ingredient for both hair and skin products because it is nourishing and moisturizing and contains high levels of vitamins A, C and E as well as antioxidants, linoleic acid and omega-6 fatty acids.
Argan oil is cold pressed from the nut-like kernels of the fruits of the Moroccan argan tree. These kernels are so nutritious that goats even climb trees to eat the kernels. Because argan oil is such a popular product and comes from an endangered tree, the United Nations Educational, Scientific and Cultural Organization (UNESCO) officially declared the trees protected in 1998. Efforts to preserve and cultivate the argan tree will ensure that the trees continue to grow and thrive and create jobs for local women.
Pure, raw argan oil is one of the rarest and most sought-after oils in the world. It is 100% safe in its raw form. No additives are required to make it safe for consumption or topical use. Therefore, it is absolutely no problem to apply raw argan oil directly to skin or hair or to use it in foods, but due to the high price of the oil it is usually only included as an additive in products such as lotions and shampoo.
Argan oil is an all-rounder and we add it to almost every color we make. Argan oil provides the hair with all-round moisture and nourishes it from root to tip. Additionally, the vitamin E contained in the oil helps repair damaged ends and protect hair from future breakage. Argan oil is an ingredient that mixes and works well with other ingredients we love to help hair look and feel healthier.
The fuss about argan oil is justified. Whether used raw or as an additive, argan oil is a powerful ingredient to nourish and protect skin and hair, which is why we use it in all of our paints.
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We hope you enjoy it.
Very warmly
Mia Lou
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